Hair Academy · Lesson 002
How often should you use purple shampoo?
Purple shampoo is a corrective care step for visible yellow tones—not an automatic requirement at every wash.


The simple answer
Let the tone of your hair—not the calendar—guide you.
Purple pigment can visually soften yellow because the colors sit opposite each other. Frequency depends on how quickly warmth appears, how concentrated the formula is, and how the hair responds.
What you may notice
- Yellow tones returning between salon visits.
- Ends becoming dull, muted, or slightly lavender after overuse.
- Hair feeling drier when a toning cleanser replaces gentle shampoo too often.
Try this
- Begin using it only when yellow is visible, and follow the product directions.
- Alternate with a gentle color-care shampoo rather than using purple shampoo automatically.
- Apply evenly and watch porous, very light ends closely.
- Stop or reduce use if the result becomes flat, violet, or overly cool.
General cosmetic hair-care education. Individual hair, color history, water, products, and routines vary.